Website Design
YATES YARD
Communciating the handiness of urban living with the chocolate box charm of the countryside
Anton and Cheryl Hyland were constantly inspired by the different types of international homes they had seen on their holidays ranging from US condominiums to European holiday parks and upmarket leisure complexes in the UK. They felt frustrated and saddended by the growth of ‘soulless’ housing developments with big price tags.
As housing developers, they asked ‘in an age of congestion, 24/7 living and work/life balances, how could you fuse all the urban conveniences of 21st century living with the dreamy picturesque countryside. The solution was Yates Yard, a selection of 12 high-specification, luxury courtyard homes in a managed development with a private pool and leisure suite on the picture postcard High Street in Eccleshall, Staffs.
Townhouse as well as producing the brochures, advertising and managing the PR programme designed the website www.yatesyard.co.uk. The challenge laid down by the client was simple. We want to tell people about Yates Yard and its quality, charm people with tales of Eccleshall and also lay the foundation for promoting the company behind the development; Lingreen Properties.
Anton Hyland, MD of Lingreen Properties and developer of Yates Yard said “Townhouse had a unique challenge. Promoting an up-market development that hadn’t been done before in the region. They integrated everything with the key promotional tool being the website. This enabled both oursleves and our agents to communicate multiple messages to prospective buyers and I’m glad to say we sold everything.”
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