Posts Tagged ‘Arthur Price’
The Townhouse team have spent the last few days at the NEC with client Arthur Price who were exhibiting at the Spring Fair. The task was to engage with the trade media about the latest products from world-famous cutlery and gifts manufacturer Arthur Price.
Two media events were held and both were a great success. Britain’s dandiest designer Laurence Llewelyn-Bowen chatted with visitors and was interviewed by the media in his capacity as a designer for AP. His partnership with Lichfield’s Arthur Price stretches back to 2000 and his latest venture is the Remember range. The first non-cutlery range from AP with all proceeds from the range of gifts going to the Royal British Legion’s Women’s Section.
Sophie Conran also was at the show and chatted away with the media about her exapnding range of cutlery Rivelin.
Arthur Price also launched one of its biggest ever new ranges after partnering with iconic fashion and homeware brand Monsoon. Together they are launching ‘Eloquence’, a beautiful range of cutlery boxed sets and gift accessories.
In the end 11 media titles and websites attended the Arthur Price stand including ITV Central who filmed a piece about midlands-based family-owned firms who are bucking the economic trends.
Firstly apologies for the silence since Christmas. 2012 or the start of it, has been totally and utterly bonkers. New business wins, pitches, new projects and existing clients have been wanting things done too (the cheek of it). So in no particular order here’s a snapshot of the first few weeks of 2012…if it continues like this, the Olympic year will definitely be one to remember:
EuroMillions and The National Lottery
The Townhouse team organised two mega Jackpot EuroMillions press conferences – Mansfield couple; Catherine and Gareth Bull won £40m in late January. Then last week Nottingham couple Matt Topham and Cassey Carrington won £45m. Both events were organised and delivered within 24 hours. And not forgetting Paul and Marie Kibler from Sutton Coldfield won £2m on the National Lottery. Who says things don’t come in threes?
On top of that there is an unclaimed prize worth £1m in Leicester and last night (Monday 13th) ITV Central launch a competition to find 20 people to run in the first race at the Olympic Park. The National Lottery Olympic Park Run is on 31st March and the gang here brokered the promotion. Phew.
We are delighted with the coverage so far for this new client and have loads in the pipeline which is always healthy. Over the next few weeks and months there’s going to be everything from competitions in the local media to new product launches and a few celebrations along the way to commemorate the Olympics and the Queen’s Diamond Jubilee. Not forgeting the 100th anniversary of the sinking of the Titanic – AP supplied the first class cabins with their cutlery.
New Business and projects
We have a few new projects to announce over the next few weeks which we are chuffed about…watch this space.
Arthur Price has been at the forefront of cutlery and giftware design and manufacturing for 110 years and since 1982 has been based in Lichfield. To celebrate the Olympic and Jubilee year and 30 years in the city, Arthur Price is starting a tradition of gifting to the first child born of the New Year in Lichfield district.
The first such gift for 2012 is an eye-catching specially commissioned solid silver Celtic cup. Engraved with the name of the little one together with the location of the birth and baby’s weight, the cup will be hallmarked in Birmingham and come in a presentation box and to make the first one extra special, silver items made in 2012 will have an extra hallmark to celebrate the Queen’s Jubilee.
Arthur Price has teamed up with the Mercury to find the first born of 2012 in the Lichfield District. If you are expecting a new addition and want to be part of the start of a long tradition for the city, make a note of the following email address. Those who are born within the official boundary of the Lichfield District in the first few hours of the new year, whether it be in a hospital, home or manger should email a photograph and a proof of birth and their contact details to firstname.lastname@example.org before Wednesday 4th January, 2012.
Arthur Price together with the Lichfield Mercury will then present the child with the solid silver cup together with a £200 Arthur Price voucher for the parents and they will become the first of a long line of names to adorn a list which will be kept by the Mercury archives.
Simon Price, Chief Executive of Arthur Price said: “I have three children and can remember my parents giving them gifts to celebrate their birth and as a son of Lichfield and a traditionalist I thought it would be a great idea to give something special to the first born of every year in Lichfield. At this time of year we should all celebrate the gift of birth and I hope it will become tradition for the district. As an ex-Sheriff of the city and patron of the We Love Lichfield fund I have a great passion for Lichfield and as a father I want this gesture to be my gift to the people of the city and the first of many.”
Further information and about the ‘Arthur Price Lichfield First Born’ visit www.arthurprice.com or call 01543 257 775.
We have been appointed by Lichfield based cutlery and gift manufacturer, Arthur Price, to raise its regional profile, launch a series of new colourful and fashionable product ranges targeted at younger audiences, and help with its trade communications.
The family-owned company was founded in 1902 and has been at the forefront of quality cutlery manufacturing and design for over a century. In recent years it has introduced a wide range of contemporary cutlery collections to take society’s changing lifestyles and fashions into account. Arthur Price has also, in partnership with the likes of designers Laurence Llewleyn-Bowen and Sophie Conran, created many new and exciting gift and china collections and the Townhouse team has been charged with targeting these at a younger audience.
Simon Price, Chief Executive of Arthur Price said “The team at Townhouse were recommended to me and I was impressed with not only their creativity but their passion for my brands and for Lichfield. Also, all their ideas were on brief and already we are seeing them deliver results. I’m delighted that we have a new injection of creativity and that we’ve appointed a local company. I very much believe in supporting local businesses.”
November is the 8th birthday of Townhouse and the firm is celebrating yet more new business and project wins as it looks back on a successful 2011. Julian Fisher, Townhouse Communications Director said: “We have just been awarded another project with The North Face having started work with them in April this year. Many of our existing clients are expanding their activity and the addition of Arthur Price to our portfolio is the icing on our birthday (cake) month. I’m so looking forward to working with a recognisable local brand that has a very proud historic past but also a bright and contemporary future.”
Pictured above is (L-R) Townhouse Account Manager Jane Thomas, Simon Price of Arthur Price and Julian Fisher, Townhouse Director.
Townhouse Communications has also announced that it has chosen ‘We Love Lichfield’ as its charity of choice for 2012. The money raised by the company in 2012 will be added to the pot, which is already at around £50,000. The money is invested on the stock market, under charity commission guidelines, and the dividends from the fund will then be distributed to local voluntary organisations and groups who apply for a grant in the future. To find out more about making a donation, call the Staffordshire Community Foundation team on 01782 683000 or visit www.staffsfoundation.org.uk/welovelichfield.
Townhouse Communications works for the likes of AXA, Costa Coffee, Decathlon, The North Face and the National Lottery. Arthur Price is the second local family-owned company on the Townhouse client list – joining 300 year old Birmingham-based medical devices manufacturer Salts Healthcare.
Lord Puttnam visited the city on Monday 11th July to present the inaugural Lichfield Lecture. The Chariots of Fire producer was also on the
receiving end of a presentation from a local sportsman inspired by the Labour peer’s work.
A scene in Chariots of Fire, a race around The Quadrangle at Trinity College, Cambridge was the inspiration for sportsman Kevin Wilson to create the Lichfield Cathedral Dash – a 430metre race around the Cathedral in the time it takes for the bells to chime 12noon.
The Dash, now in its 13th year, and which this year takes place on Saturday 16th July, is one of the UK’s most unusual sporting events and when Kevin heard of Lord Puttnam’s visit he arranged to meet the man who inspired him to create the Cathedral Dash and asked Simon Price of Arthur Price of England to produce a gift to commemorate his visit to the city.
Celebrating the corinthian spirit of all athletes past and present, the 85 piece set of cutlery is called Flame. It’s made in stainless steel with
a brushed finish, and has 24- carat gold Olympic flame design to all its handles and comes in a black military-style four drawer high chest with a special commemorative plaque.
Simon Price said: “I think its fate that Kevin is meeting Lord Puttnam to present a gift, made by a local Lichfield firm, which is inspired by the Olympics. When Kevin approached me, I immediately knew that the Flame collection was only item I wanted him to present. This is the perfect gift to celebrate Chariots of Fire, the Dash and all its participants throughout the last thirteen years and hopefully many more to come.”
Kevin Wilson, founder of the Dash and director of sports company KP Events said: “To meet Lord Putnam was a dream come true. It was an honour and a privilege to meet him. I told him about how the film inspired me to create the Dash and that it had been staged in
various places across the UK. He delivered an excellent Lichfield Lecture and then to sit in his company, whilst watching Chariots of Fire, is one of the proudest moments of my life.”
Kevin added: “I’d also like to thank Simon Price for his generous gift to Lord Puttnam. His generosity has amazed all involved and is a perfect reminder for Lord Puttnam of his contribution to making the Lichfield Cathedral Dash such a special event.”
The UK’s most unique sprint will this year again be supported by another unique firm Salts Techstep. Techstep is a division of Birmingham-based Salt’s Healthcare, which dates back to 1701. Salts design and manufacture orthotic products and the ‘Techstep Education & Research Centre’ – is the UK’s first ‘foot clinic’, purpose built ‘solely’ for the understanding, development and support of the human foot.
Pictured: (L-R) Kevin Wilsonm, Lord Puttnam, Paul Griffin and Simon Price of Arthur Price. For more information on the Salts Techstep Lichfield Cathedral Dash visit visit www.kpevents.net.
The beneficiary of all proceeds, as per previous years, will be St Giles Hospice in Whittington, near Lichfield plus for 2011 the ‘We Love Lichfield’ community fund.