Digital Media
Salts Techstep Inaugural Lichfield Half Marathon
Social Media Working For The Community
The first ever Lichfield Half Marathon took place on Sunday 1st May. Over 1300 runners took part and the build up, the race and the results were all covered live by social media!
In association with thelichfieldblog, the Townhouse team built up a following via twitter for runners, friends and family to send messages of support, announcements of charitable donations amongst other. Then via a crew of journalists, photographer and cameramen and women positioned at the start, along the route and at the end, a live feed of tweets, blogs, photos and video were uploaded in realtime for followers both at home, along the route and at the finish to follow friends and family as they ran.
In all over 500 tweets were sent out via @lichfieldsport, a Flickr site created with over 650 photos and a video of the event taken and sent to all followers within 18 hours.
So what, I hear you say…Well this was all done via volunteers…no paid for professionals…just a community built up with volunteers helping out. True social media!
Take a look:
http://www.youtube.com/user/TownhouseComms
http://thelichfieldblog.co.uk/lichhalf/
http://www.flickr.com/photos/29762021@N02/sets/72157626499050031/
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