Advertising
DUN-BRI GROUP
How Townhouse Enlightened One Firm As To The Power Of Advertising
Dun-Bri Group is the UK’s No 1 supplier of lighting and electrical systems for the commercial vehicle market. When they approached Townhouse to help them promote themselves we started from the very beginning. We created a new corporate identity, brochure, emails, website, advertising campaign and also create all their internal and sales collateral. We also manage their PR programme.
But is was the advertising which Townhouse felt could help Dun-Bri Group break through. In a market place where, in the main, the advertising consists of home-made designs with confused messages, we felt strong single-minded propositions could cut-through the rest. Since running the advertising has been commented on by the commercial vehicle industry to be creative, innovative and memorable. Indeed, relatively small budgets have not gotten in the way of the advertising making the Dun-Bri Group brand make it look bigger than it actually is.
Indeed, a recent survey by Commercial Motor magazine of its advertisers found Dun-Bri Group’s ‘Illumination’ advertisement to be the most memorable.
Sometimes a blank piece of paper can be challanging but with a bucket load of USP’s just waiting to be known and loved we got to work on one of our biggest branding projects to date. Since Dun-Bri Services became Dun-Bri Group it has gone through a unique transformation. Many organisations don’t embrace all of the new but the DBG management have followed the text books with everything branded from the exterior signage to the Christmas chocolate boxes.
And the results have been as successful. Michael Roberts, Chairman of Dun-Bri Group said “We’d never used an agency before but Townhouse were recommended to us. They talked in simple terms about what they could do and the benefits and we have reaped the rewards. We have always been No 1 but now everybody knows this and the effect on business has been significant. People talk about us, the media want us to quote on subjects and most importantly the bottom line has improved.”
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